Web Design for IT Service providers

Lucid Systems

Regional IT Service Provider

Website Design & SEO

Lucid is a managed service provider offering top-tier IT services and proactive support to small and medium businesses in East Anglia and London.

Lucid Systems’ previous website faced significant shortcomings in areas such as SEO, design, scalability, and backend functionality. They sought a cost-effective solution tailored to address these specific issues.

  • Website Design

  • Web Hosting

  • Web Maintenance

  • SEO

  • Content Management

Preserve Existing SEO

SEO Audit

We initiated the project by conducting a full SEO and rankings audit of the old site.

A primary objective of the project was to build on existing SEO rankings and maintain search engine rankings for agreed key phrases. The prior website had SEO weight and rankings that needed to be preserved when moving to a new design. As such, amongst many actions, all existing urls needed to be mapped for future redirect, and the SEO value of all content needed to be considered.

Multi Author Content Creation

User Roles & Dynamic Content

An objective of the project was to enable delivery of technical content attributed to specific authors.

To achieve this, we developed an author system that links pertinent content to individual staff members, thereby enhancing their credibility and authority. Authors can log in, create or update content, and publish. The content is then displayed dynamically across the site. Authors can also be assigned to content.

Modern & Technical

The Design

The website communicates the nature of the business through technical visuals and modernised colour palette.

Our design personalized the website by incorporating staff photographs, which softened the design. Lucid commissioned a photographer to follow our brief and provide the necessary images.

CTAs are prominent throughout to funnel the varied user types that seek to contact Lucid Systems.

Subtle adjustments were made to the branding colours to modernise the colour palette. Accent colours are used to guide the user through the considerable amount of content on the website.

The site was built using WordPress, which has been extensively customized to achieve the desired look, feel, and functionality. We completed the project on time and within budget.

Hosting, Maintenance, SEO, Content Management

Post Live

We continue to provide numerous web services to Lucid Systems.

PCF hosts and maintains the site while offering comprehensive digital marketing services, including SEO, content creation, and curation.

The final product is a modern, well-designed website that consistently exceeds SEO targets and receives positive user feedback.

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Contact Information

Interested? Get in touch.

Online Meeting

We are more than happy to arrange an online meeting if you’d prefer.

Tell us about your project

If you have a project to share, a challenge to overcome, or simply want to explore options, please don’t hesitate to contact us. We are happy to arrange a free consultation and discuss the best way forward for your business.