Web Design for IT Service providers
Lucid Systems
Regional IT Service Provider
Website Design & SEO
Lucid is a managed service provider offering top-tier IT services and proactive support to small and medium businesses in East Anglia and London.
Lucid Systems’ previous website faced significant shortcomings in areas such as SEO, design, scalability, and backend functionality. They sought a cost-effective solution tailored to address these specific issues.

Preserve Existing SEO
SEO Audit
We initiated the project by conducting a full SEO and rankings audit of the old site.
A primary objective of the project was to build on existing SEO rankings and maintain search engine rankings for agreed key phrases. The prior website had SEO weight and rankings that needed to be preserved when moving to a new design. As such, amongst many actions, all existing urls needed to be mapped for future redirect, and the SEO value of all content needed to be considered.
Multi Author Content Creation
User Roles & Dynamic Content
An objective of the project was to enable delivery of technical content attributed to specific authors.
To achieve this, we developed an author system that links pertinent content to individual staff members, thereby enhancing their credibility and authority. Authors can log in, create or update content, and publish. The content is then displayed dynamically across the site. Authors can also be assigned to content.

Modern & Technical
The Design
The website communicates the nature of the business through technical visuals and modernised colour palette.
Our design personalized the website by incorporating staff photographs, which softened the design. Lucid commissioned a photographer to follow our brief and provide the necessary images.
CTAs are prominent throughout to funnel the varied user types that seek to contact Lucid Systems.
Subtle adjustments were made to the branding colours to modernise the colour palette. Accent colours are used to guide the user through the considerable amount of content on the website.
The site was built using WordPress, which has been extensively customized to achieve the desired look, feel, and functionality. We completed the project on time and within budget.

Hosting, Maintenance, SEO, Content Management
Post Live
We continue to provide numerous web services to Lucid Systems.
PCF hosts and maintains the site while offering comprehensive digital marketing services, including SEO, content creation, and curation.
The final product is a modern, well-designed website that consistently exceeds SEO targets and receives positive user feedback.
Have a web project similar to Lucid Systems?
Contact Information
Interested? Get in touch.
Online Meeting
We are more than happy to arrange an online meeting if you’d prefer.